Icons at the World Cup: The biggest noise at this World Cup

The vuvuzela is probably the biggest talking point of the World Cup so far. Love it or loathe it, it's certainly making itself heard. However, outside our hotel is quite literally the biggest, and loudest, vuvuzela in the world.

It's about 40 feet high and 200 feet long, perched on a bizarre discontinued flyover and brought to us by our corporate sponsor friends at Hyundai. Every time a goal is scored it goes off and it sounds like a containter ship announcing it's docking into your hotel room. As we type that means 53 times. And you thought the noise on TV was annoying. Still Hyundai have got a blog entry mention out of it so I suppose they're happy. We're hoping there are no more goals in the whole tournament and every knock out game is settled on penalties.